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SEO Tips

SEO Tips,

Basics of SEO Explained – The 4 SEO Pillars

“SEO is dead.” this common statement has made many marketers worry. I mean, with statistics indicating that social media has overtaken search as the main source of traffic, isn’t this true? In addition, mobile apps are becoming more preferred than the traditional methods of viewing websites. Well, yes there are changes that regularly takes place. Google, which is the leading search engine, makes between 500-600 algorithmic changes every year. This makes it a bit hard, even for seasoned SEO experts and marketing gurus to track changes. And because of this, many seem to be forgetting the basics of SEO.

SEO Tips,

What is an SEO title – Importance and how it works

This article is the first in a series of articles providing essential SEO tips, so what is an SEO title? First of all, let us clarify the difference between the terms: title, heading and web address. The web address is the domain name (and the sub-domain name) of your website. The difference between the title and the heading is not that obvious. The “title” refers to the text in between the HTML  tags of the website. The title is not displayed in the webpage itself, but on the ‘tab’ of that website, in the web browser. A “heading” on the other hand merely is the heading of an article in the site. Headings are displayed on the webpage itself.

SEO Tips,

SEO in a Nutshell

Imagine for a moment that you are a librarian, but not a normal one. You are a librarian for every book in the world. People depend on you every day to find the exact book they need. How do you do it? You need a system. You need to know what’s inside every book, how books relate to each other. Your system needs to take in a lot of information and spit out the best answers for patrons’ questions. It is not an easy job.