“SEO is dead.” this common statement has made many marketers worry. I mean, with statistics indicating that social media has overtaken search as the main source of traffic, isn’t this true? In addition, mobile apps are becoming more preferred than the traditional methods of viewing websites. Well, yes there are changes that regularly takes place. Google, which is the leading search engine, makes between 500-600 algorithmic changes every year. This makes it a bit hard, even for seasoned SEO experts and marketing gurus to track changes. And because of this, many seem to be forgetting the basics of SEO.