Industry players have over the years come to recognize the immense power that social marketing campaigns wield. Indeed, some of the campaigns have been so good that today, they serve as solid examples of social marketing.
Industry players have over the years come to recognize the immense power that social marketing campaigns wield. Indeed, some of the campaigns have been so good that today, they serve as solid examples of social marketing.
The Social marketing concept states that an organization has the mandate to take care of its target market’s needs. The organization has to effectively and efficiently satisfy its customers alongside enhancing their wellbeing.
Social marketing, unlike the traditional or commercial marketing, is engineered to impact the social values of the public. This concept is different from other forms of marketing in that it is not primarily aimed at deriving financial returns.