Marketing Strategies for Small Businesses that Work

By 5 months agoLessons
marketing strategies for small businesses

As a small business owner, you may find it hard to put the bulk of your credit card on ads and other marketing channels as many business big brothers can afford, and you’re there panicking that you don’t have the finances to afford what’s needed to guarantee you the success and positioning you need. Nevertheless, you don’t have to stay low, you need to pull yourself together and device other marketing strategies for small businesses, to reach higher goals and stay ahead of the game.

You need to organize the strategies in such a way that each achievement you make will open a door for the next strategy to come into play lest you get stuck in the middle. You also need to know what it entails to make your small business thrive so that you will be able to sit tight and garner all the resources you need to build a solid business foundation.

In this article, we are unfolding the small business strategies that work best and also organize them for you in such a way that will make you hit the moving target and reach the pedestal.

Find below some important and interesting marketing strategies for small businesses


  1. Set Your Goals and Build A Solid Foundation

What it means: Setting up a solid foundation is the matter of utmost importance and a prerequisite for any small business to succeed. Therefore, if you will start out well, you will need to set up your goal and have an excellent well-thought-out plan that will bring a considerable number of consumers/clients onboard at the initial stage. This is when you are starting out on a solid foundation.

How it works: Start off by identifying the niche that currently thrives; then, identify your target audience; next, know your competitors; afterward, forge a solid identity and brand; thereafter, create leads; subsequently, plan your budget right; and ultimately, establish favorable partnerships. Favorite tools: The tools you need are here. Just read through this article, understand marketing strategies for small businesses. and nail them afterwards.


  1. Identify A Thriving Niche

What it means: Finding a thriving niche is the first step in establishing a profitable business. This means you need to find a specific product that has is currently trending and driving a higher number of customer traffics; this is purely a search engine optimization (SEO) strategy. Finding the right product and a thriving niche that will make your business rank high online and well sought-after offline might be daunting but it is not a hard nut to crack. Many business owners have scaled through this stage and now enjoying profits rolling in.

How it works: Sole dependence on marketing software and hardware can make you plunge into a great loss and ultimate failure. The first thing you need to do is to put your instinct and creativity in control, then do a thorough research in order to explore the available products. Afterward, deploy your niche-creating tools to do the rest for you; however, your instinct must always be in control.

Therefore, you will be able to streamline the products and select the most thriving niche for your small business. Favorite tools: The most favorite tool is your instinct and researching skill. Then use the niche-creating/finding tools, such as Mike Mindel, Google Insights, WordTracker, and NicheBot.


  1. Identify the Target Audience

What it means: In order to build an effective marketing campaign strategy, you need to identify the target market. I mean the right audience, customers that will go for your products, saving you from losing the marketing efforts in vain. So you need to streamline your broadcasting strategy in order to focus your marketing strategies on the ideal customers. However, you need to consider the potential customers, but try to avoid spending your money and splendid time like filling a leaky pot with oil.

How it works: In order to make this work, the first thing you need to do is determine the needs that your products or services address. You then juxtapose the features of your product or service with the demands and benefits customers can derive from it. Then you can step forward by determining the specific demographics that are in need of your product or service.

Afterward, consider the psychographics of your target audience. Thereafter, deploy your instinct to analyzing and evaluating the data at hand and make the final decision.

Suggested tools: Google Analytics, Facebook Insights for business pages, and Consumer Barometer.


  1. Identifying your competitors

Every niche has big and formidable competitors that will never let go of their positions and customers. So it will be hard for you, as a small business owner, to just step into their shoes at ease. However, you need to identify the prime competitors and leverage the knowledge in building your specific marketing skills. Identifying your competitors is a must for almost all marketing strategies for small businesses.

How it works: Do an undercover research to know who your prime competitors are and how they operate their businesses, I mean what strategies they deploying to stay ahead of others in the same niche. Write down up to 10 names of the competing businesses. You can discover their marketing skills by painstakingly exploring their websites. You can even take your time to register as a potential customer and interact with their customer service agents so as to have a better understanding of their marketing skills as well as their limitations.

Then comes your instinct and creativity. With the solid insight into different marketing skills from different big competitors, you should be able to integrate their marketing skills to develop your unique marketing skills.

Suggested tools: Your most precious tools are instinct and creativity; followed by the competitor-finding tools, which include search engines, phone book, online marketplaces and social media.


  1. Generate Leads

How to make it work: There are many channels for generating leads, but the most popular channels are referrals, ads, content marketing, social media, emails, free ebooks, and newsletters. Emails will go a long way in building a list of your ideal and potential customers. Integrate email channel with other lead-generating channels, such as e-newsletter and free ebooks to convince your customers to pay for your products or services.

Suggested tools: Microsoft Word, Adobe Acrobat, Powerpoint, and Coreldraw. Email tools include Gmail, Yahoo Mail, Outlooks, and Hotmail.

  1. Email Marketing

What it means: As a small business owner, always build and update your customer list via email marketing. Once you have the email addresses of your target customers, you can be reaching them regularly for new updates and opportunities on the products and services your offer.

How it works: You can have an email list by creating a comment page on your website, where you ask them to enter their comments with their names and email addresses. Another way you can do this is to offer free ebooks or newsletters and tell them to enter their email address in order to receive them. Once you have their emails, keep contacting them regularly with the new product or service updates and benefits. Doing this, you will keep them engaged and hooked with you. In addition, you can make your email marketing automated.

Favorite Tools: Convertplug, MailRelay, EmailOctopus, Lailerlite, WordPress, ConverPlug and much more. 


  1. Social Media Marketing

What it means: The use of social media is currently trending in marketing strategies for small businesses. Business owners are now leveraging this channel to reach their audience and generating leads. The social channels you can use for your email marketing include Facebook, Instagram, Twitter, and Linkedin.

How it works: On the social media sites, you can create personalized pages and ads for your products and services. You create a post for your offers, your product and service descriptions, and you will include your website link in order to lead your followers to your site and pay for your offers. Moreover, if you want to reach a wider range of audience, you can subscribe to paid ads on a popular social media, like Facebook, LinkedIn, and Twitter.

Favorite tools: Facebook, LinkedIn, Instagram and Twitter


  1. Content Marketing

What it means: The next strategy that will help you expand your customer base, improve your brand awareness, generate leads and increase your sales is content marketing. This involves creating content to attract prospective customers and transform them into real customers. With content marketing, you will be able to establish a solid brand loyalty and make inspire their willingness to purchase your products or services.

How it works: Content marketing works by creating stuff that contains valuable and interesting information regarding your products or services. Then you publish and distribute the contents to the target audience. This strategy helps small businesses to reach new customers and keep the existing ones engaged. Contents can be created in formats like ebooks, white papers, news, pictures, videos, podcasts, and email newsletters, and it can be shared via blogs, email, social media and much more.

Favorite tools: Gmail, Yahoo Mail, Outlook, YouTube, Facebook, Instagram, Twitter and LinkedIn.


  1. Establish A Solid and Unique Identity and Brand

What it means: When your business begins to ride the wave and spreading like never before, you need to maintain a unique and solid identity in order to keep away competitors that can fake your products or services and bring you down. If you are competing with the big brothers in business, they will try all in their capacity to pull you behind them; this is the usual business dirty game.

How it works: One of the ways you can get off the hook is by creating your small business unique name and a powerful branding to improve your public recognition and establish a long-term customer trust. Therefore, you can hire an experienced freelance graphic designer from or to create your business logo for you, which is cheaper than hiring an agency.

Display your logo on your website, products, product packagings, forms and all things that pertain to your business. More importantly, ensure that your logo correlates with and depicts the products or services you offer at a glance with your unique business name.

Favorite Tools: However, once you have outlined how you want your brand to be, you can use graphics tools, such as Microsoft Word, CorelDraw, PowerPoint, Pixlr Editor, Adobe PDF writer and much more, to make your logo by yourself.


  1. Establish Partnership

What it means: Establishing partnerships is the last strategy, but if it is well utilized, it can make you establish strong business bonds that will make you have a considerable leap upward in your business. This strategy depends on your niche and the product or service you offer. A partnership is established for mutual benefit, so you and your business partner help each other in promoting your business and mutually generating leads.

How it works: Look for partners whose products or services are in different niche but related to the service or product your offer, especially, the complementary products in which a customer will desire to have with your product or your service. For instance, if you are selling medical products, you can partner with some medical practitioners and hospitals to refer customers to you. You equally refer customers to them.

Favorite tools: Your instinct, insights and researching skills; marketing tools – search engines, Emails, and Social Media.



As a small business owner, we have saved you the day by creating this list of resourceful tips that can help you grow your business. Just begin with the first strategy, follow each step and keep building your business.

Rilind Elezaj

Rilind Elezaj

A digital marketing specialist with tons of knowledge in SEO.