Reaching more customers, online visibility, and ultimately more sales and revenues, is directly and inevitably tied to Search Engine Optimization, or simply known as SEO. Local SEO, similar to generic SEO, is tied to following strategies that optimize your business’s website for search engines using local keywords and phrases.
A localization strategy is integral when opting for local SEO services. This is because when prospective customers are searching for services similar to yours, they are looking for services closest to them in terms of area, and you will want to top any other local business that might come up for the same services, if you want to leverage all the benefits local SEO has to offer, and with my expertise, I will help you customize SEO packages that addresses all of your needs for local SEO.
How do Local SEO Services exactly help your business grow?
1. Be one step ahead from your competitors:
If you’re wondering why your competitor is ahead of you in search engine rankings even though you’re absolutely certain with the quality of your services, chances are that your competitor is already investing in local SEO, and a reason why you should too. With local SEO all prospective customers will also know that your services are the best. If your competitors aren’t investing in local SEO, that’s still not a reason for you not to. Local SEO services will always help you stay one step ahead of your competition. In case you’re a big brand, I strongly suggest you check out my SEO guide for big brands.
2. Allows you to carry localized campaigns that match your geographic area:
With local SEO you are able to target a narrow local audience by addressing its preferences, cultural values, habits, and needs. By hyper personalizing your prospective customers’ online experience, it will substantially increase the possibility of these individuals becoming loyal customers in the near future, and your business dominating the industry in many local directories.
3. Increases online visibility and presence for local customers:
In this day and age, it is very likely that prospective customers will look up local services online. If your business’s website is ranking first for local services on search engines, it is almost imperative that searchers will surf through your website for the services they’re looking for, and that you happen to offer.
4. Boosts website traffic, potential leads, sales, and revenues:
Ranking number one on search engines for your local services in your neighbourhood, city, region, or even country through localized keywords and phrases, interested searchers will be exclusively looking your website up for services that will satisfy their needs, consequently increasing your web traffic, interested clients, and then sales and revenues. In other words, not investing in local SEO is a luxury you cannot afford. Furthermore, through local SEO you will definitely appeal to your audience as a credible, and high authority source, surely boosting your reputation. For further information in terms of garnering reputation, take a look at my Reputation Management guide.
Do I actually need local SEO services for my business?
The answer is probably yes, but if you need an affirmation, take a look at this list of characteristics, if you find yourself resonating with even one of them, then the answer is definitely yes.
- You own a company that is trying to dominate through local services for a defined geographical area.
- This might be an obvious one, but you’re a local company that is not trying to expand globally. If you are, feel free to consult my guide for Global SEO.
- You are trying to break through the market as a franchise. If this is the case for you, you need to make sure that your SEO Strategy for Franchises is in line with your local SEO.
- You want to generate more leads, and revenues from local markets as it fits your mission and niche.
- You want to be ranked at the top across online directories.
What are common local SEO services and why are they crucial?
In order to locally optimize your company’s website for search engines, common local SEO services include:
1. Monitoring and Building titled tags for local directories:
These local SEO services include the customization of title tags or citations that match the local areas you’re trying to target. Ranking for these locations will drive up your rankings, reputation, and ultimately the number of customers interested in your services.
Furthermore, these local SEO services include searching for new prospective citations, editing old citations so they reflect your location, such as your name, address, and phone number.
2. Carrying out a local competitor SEO analysis:
A local competitor SEO analysis involves looking up the market in your area for the services that you’re offering, and your competitor’s site through a SEO checker. These reports will give you detailed information on your competitor’s local SEO strategy, such as the keywords they’re ranking for, their monthly search volume, and much more.
Local competitor SEO analysis is particularly important if your competitor or competitors happen to outrank you on search engines for local services.
3. Managing and Optimizing your company’s Google My Business page and profile:
Google My Business is a comprehensive tool for enterprises and other organizations that allows them to keep track, and manage their local visibility and presence, and it is definitely a tool you can leverage through local SEO services. As your Google My Page is an accessible profile for the public, certain local SEO services make sure that your page is optimized to feature your name, address, phone number, business hours, and services. Furthermore, Google My Business can also be optimized for backlinks, a very important off-page SEO strategy, that establishes your credibility and authority.
4. Publishing and Optimizing web content for search engines:
This category consists of very important local SEO services that continuously carry out keyword research that identify the exact keywords your services are ranking or not ranking for on search engines. Furthermore, they make sure that your website is publishing locally friendly content that personalizes the online experience for your target audience specifically. In addition, these local SEO services attempt to improve your business listings, online directories, reviews, and even update landing pages so they are always optimized for search engines over indefinite periods of time.
5. Keeping track and customizing your campaigns:
These local SEO services include the adequate management of your local SEO strategies and campaigns. Through these services you are able to keep track of your rankings for targeted keywords, keep track of your organic web traffic, leads, and sales. Furthermore, you will be able to also keep an eye on your competitors’ keyword rankings, and other parameters that inform you where your local SEO strategy is lagging and consequently, spaces to adequately address and improve.
6. Analytical tracking and various reports:
Through these local SEO services you will be able to install advanced Google analytics tools that will essentially generate comprehensive reports that accurately indicate how your local SEO strategies are affecting your web traffic, online visibility, leads, sales, and much more.
Why let me guide you through your local SEO services journey
Whatever business owner you are, your local SEO is not the only thing you have to worry about, be it your marketing, other daily issues that are definitely likely to come up, and managing your other employees, you already have your hands full.
But on the other hand, with search engines constantly updating their local search ranking factors, you cannot afford to leave your local SEO services to the side. And this is exactly where I got you covered. Be SEO for Gyms, dental SEO, or any other type of SEO you need specifically for your business, I offer comprehensive consultations that will enable you to leverage all the benefits from local SEO, to ultimately establish your enterprise as a leader for your local service, garner higher web traffic, leads, sales, and even permanent and prominent online presence