Content ideation is the thought process of coming up with extraordinary content ideas. This is the aim of keeping your target audience coming back for more which results in the continuous reading and sharing of your brilliantly written articles. This makes us always wonder on what ideas to write about.
If you are assessing whether Search Engine marketing is right for your business, you probably have stumbled across the terms Google Adwords vs Adwords Express. No doubt that these two options are an incredible way of promoting and advertising your business online.
As a small business owner, you may find it hard to put the bulk of your credit card on ads and other marketing channels as many business big brothers can afford, and you’re there panicking that you don’t have the finances to afford what’s needed to guarantee you the success and positioning you need. Nevertheless, you don’t have to stay low, you need to pull yourself together and device other marketing strategies for small businesses, to reach higher goals and stay ahead of the game.
Localization is a service which is used to adapt a product, page or app to a specific market. A localization strategy addresses customer behaviors, purchasing habits, and general cultural differences in each country it operates.
You’ve probably heard marketers or business owners talk about dynamic keyword insertion.
Now, you may be familiar with the term “keyword” which you probably understand as a concept that explains a whole topic in a restricted amount of words.
But there is another use of keywords which doesn’t differ in the meaning but rather in the scope of its use.
Twitter is one of the most popular and widely used social media platforms with more than 500 million users, including visitors who spend time looking for engaging tweets.
Oftentimes this engagement has a fee and people wonder how much does it cost to promote a tweet to achieve the interaction needed. Tweets are short and crisp microblogs comprising of 280 characters which can include photos, videos, and hashtags.
“SEO is dead.” this common statement has made many marketers worry. I mean, with statistics indicating that social media has overtaken search as the main source of traffic, isn’t this true? In addition, mobile apps are becoming more preferred than the traditional methods of viewing websites. Well, yes there are changes that regularly takes place. Google, which is the leading search engine, makes between 500-600 algorithmic changes every year. This makes it a bit hard, even for seasoned SEO experts and marketing gurus to track changes. And because of this, many seem to be forgetting the basics of SEO.
This article is the first in a series of articles providing essential SEO tips, so what is an SEO title? First of all, let us clarify the difference between the terms: title, heading and web address. The web address is the domain name (and the sub-domain name) of your website. The difference between the title and the heading is not that obvious. The “title” refers to the text in between the HTML tags of the website. The title is not displayed in the webpage itself, but on the ‘tab’ of that website, in the web browser. A “heading” on the other hand merely is the heading of an article in the site. Headings are displayed on the webpage itself.
Google constantly and continuously updates their page rank algorithms. Some small Google algorithm updates occur virtually every day. This has led many – especially those who run eCommerce enterprises – to ask and wonder what’s wrong with Google because of the kind of disruption the frequent algorithm modifications bring to their online businesses.
There are numerous meanings that could be related to the acronym of CPC. Below we have explained what does CPC stand for and the thorough details of how it works.